And I would put in the title wrong, and I would put in the hashtags, or reacting to things, wrong," he said. "If it was an apple pie, I would say a pumpkin tart or something like that, something really silly. That may be because his content is lower-stakes than the others. ![]() TikTok / Gawlik, however, is candid, and in moments, unashamed, about being an internet farmhand who harvests rage. TikToker Ryan Gawlik bites into a whole KitKat bar in a video about Mariah Carey's Christmas hit stats. "I tell the truth and, as Drew Afualo eloquently put it, I never said I was nice." "Reporting on science, misinformation, and crimes isn't rage-baiting … Rage-baiting is deliberate manipulation," she said. Moreover, if it is, so what? She's trying to do right in this world, she believes. Sparks told Insider that she doesn't see her impassioned reactions to misinformation and shoddy science as rage-baiting. I don't believe in sugarcoating issues … so if people feel that I'm rage-baiting, you should ask yourself: 'what is she trying to get us to see?'" "I believe in order to push for change, we must see the world as it is. "Many people believe that my content is rage-baiting simply because they're uncomfortable with the reality Black people and other people of color face in this world," Bradley told Insider. They both unequivocally deny doing it, but also say that anger is a necessary weapon for fighting medical misinformation and racial inequities online. Social media anthropologists say it's a tried-and-true technique to grow followers in an attention-based economy where generating engagement, positive or negative, is lucrative digital currency.įor Aunt Karen, whose real name is Denise Bradley, and Savannah Sparks, the woman behind RX0rcist, their relationship to rage-farming is more complicated. Some call it rage-farming or rage-baiting - whatever the name, it's been used since the early days of social platforms to keep users clicking. Gawlik is among a growing number of creators on TikTok who incite rage, both low stakes and high, to get views. And he can feel a bit more secure about a career on social media. ![]() He's also gained more than 350,000 followers (he currently has 1.2 million). Since he started posting incendiary content-posts intended to get people a little riled up, or ignite in-fighting in the comments, engagement has increased fivefold, he told Insider. It's been mostly harmless-but it's also become a kind of proven growth hack to sustain his career. In TikTok videos, Gawlik will wrongly call espresso "expresso," or mercilessly bite into a whole KitKat bar because he knows it will incense an internet that finds this kind of behavior viscerally upsetting. It often indicates a user profile.įor about a year, barista and TikToker Ryan Gawlik has been intentionally pissing people off with his coffee content. Account icon An icon in the shape of a person's head and shoulders.
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